Dave has worked closely with Multimin USA to design and implement customized, go-to-market solutions for the last two years. Multimin USA needed creative and efficient ways to educate target audiences on the benefits received from good nutritional understanding, management, and how that ultimately could improve their businesses. Multimin USA knew their product was poised for growth, particularly in the dairy market, but was looking for innovative and impactful ways to educate their target audience and drive the most effective product adoption.
Dave has distinguished himself from his peers by creating a customized, scalable and measurable marketing strategy that harnesses the power of peer influence to build Multimin USA’s presence and mindshare in the marketplace.
Lourens Havenga, CEO at Multimin USA, had this to say in the spring of 2017 in relation to working with Dave and the Beck Ag team and their turn-key approach.
By engaging the target audience in peer-to-peer conversations and reaching a broader base with third-party and peer experiences, Dave and team reached influential cattle producers with information to improve their business results, and increased Multimin USA’s sales in the process.
The client measured a significant ROI on this strategy, increasing return on time and enabling a turn-key execution because of Dave’s leadership. As a result, Multimin has expanded work into other segments which is still ongoing today.
Dave shares, “I am honored to receive this award, but more so have been honored to work as a strategic partner with Mulitmin USA for the past two years. Developing an integrated, Go-to-market strategy and seeing it through from beginning to end has been most rewarding. It continues to be a great team effort both internally and with the client, ultimately helping the livestock producer and industry as a whole.