Countless studies have verified that digital, including the use of social platforms, will continue to be a part of a strong go-to-market strategy. Studies have also confirmed that marketers will invest in quality over quantity. With this in mind, a successful go-to-market strategy in ag must include digital tactics to reach the target audience to inform and engage decision-makers and influencers.
However, one size does not fit all – especially in our industry. We have engaged with more than 60,000 ag professionals on social platforms the past 6 months, and the following illustrates what we have learned.
Overall, we are excited about the opportunities to engage and share content, all while learning more and more about the behaviors and preferences of those in ag. Here’s to the next 6 months of learning!