Just keep talking.
When a farmer is doing well financially, when corn prices are good, they have a lot of company on the farm. When prices go south, cue the cricket sound. Where are all of those people who wanted to talk to me before? Now how do you think that makes them feel? This avoidance tactic isn’t good business. They’re stressed. They want to talk. Talking relieves their stress. I ran across this TED talk that dissects stress and its responses, and there’s an interesting element about the importance of human connection in times of stress. Health psychologist Kelly McGonigal, who gives the talk, calls it the “biology of courage” and shares how connecting in times of stress physically helps the stressed person.
This TED talk video clip is 14 minutes long, but well worth your time, from a business and a health standpoint.
Here’s the lesson we can learn from this. Being there when it’s not rosy will create a connection between you and the farmer, between your business and that farmer’s business. So don’t hide. Learn about them. LISTEN. Understand their business better. Help them if there’s a way to do that. But the bottom line is to be there, to listen and to create connection. And when corn prices turn, you’ll be in the driver’s seat.
And if you’d like to talk, hey, I’m here for you. Just drop me a note at email@example.com and we can schedule a time to connect.