Our work has started as well. As growers go to the fields we are preparing to talk with them and learn about their experiences on new technology, with new management practices and new solutions to the age old question of how to maximize yields. Whether it is corn, soybeans, cotton, rice, canola, apples, vegetables or fruits, we are working with growers throughout the industry, learning about their experiences, capturing their observations and developing advocates: peers who are willing to observe, evaluate and share.
Peer influence is so powerful when we are making buying decisions and there is nothing more valuable to a marketer than the testimony of a customer. Putting those pieces in place starts now, at the beginning of the season.
If you think about how this works, it really helps us save time and money. We are able to leverage the power of the experience of our customers with our prospects. When we do that, we set the right expectations in the marketplace and through much research we know that we accelerate prospect adoption.
So how do we get started developing advocates?
These are a lot of steps and it takes relationship building and consistent dialogue. The return on investment and return on time are worth it. Your targeted prospects are able to test drive your business solution through the eyes and minds of someone like them.
We’ve started working with some of the largest growers in the country as they go to the field. What is your plan to develop brand advocates and leverage peer experiences in your upcoming marketing strategies? Have you started? We can help you with that. If you’d like to know more, send me an e-mail at email@example.com.