3 Big Decisions

Beck Ag, a leader in facilitating ag business conversations, is inviting producers and others in agriculture to participate in a free educational Experience Exchange Panel focused on three major trends in agriculture:

1. Land ownership changes
2. Use of precision and decision tools that generate “big data”
3. Transitioning farm leadership to the next generation

These trends influence major decisions about how each operation grows, manages its production and continues into the future.

The program will be offered on two different dates:

• February 26 at 8:00 a.m. CST
• February 29 at 6:30 p.m. CST

Register to participate at www.BeckAgLearningExchange.com.

Margaret Oldham, Director of Experiential Learning, Beck Ag: “These are the three trends we’ve heard producers bring up time and again as we’ve facilitated discussions on behalf of leading companies in agriculture. Our experience has shown that creating convenient opportunities for producers to discuss issues with university experts, consultants, as well as their peers, has the power to provide solutions for all kinds of challenges facing agriculture. We’re excited to apply our third party experience sharing approach to help producers and their business partners navigate these important industry trends.”

In this 90-minute Experience Exchange Panel, experts and producers will discuss the forces behind these trends and considerations for implementing changes. Participants can join the discussion from the convenience of their home or office via telephone and webinar. During the live discussion, participants will have the opportunity to submit questions and interact with panelists. Afterwards, the discussion will continue in the secure online community, BeckAgConnects, where panelists will provide additional insights and address questions.

Panelists include:

• Dave Widmar: a senior research associate for the Center for Commercial Agriculture at Purdue University, partner with Agricultural Economic Insights, and managing partner of Widmar Family Farms
• Dr. Rajiv Khosla: a professor of Precision Agriculture at Colorado State University and Senior Science Advisor in the U. S. Department of State
• Dr. Patricia (Pat) Frishkoff: author of USDA’s “Farm Succession Risk Management Checklist” and co-owner of LIFE, Leadership in Family Enterprise, consulting firm
• Brian Naber: consultant who provides sales, service and marketing guidance to small business owners and managers and is a contributing author to Business to Business Magazine
• Kris Tom: eighth generation farmer and independent consultant for Ag technology companies who works with numerous precision agriculture companies to implement technology on their farm

Margaret Oldham: “Since 1997, Beck Ag has facilitated more than a million conversations with ag professionals to help improve business results. In our recent BeckAgConnects membership survey, 78% of respondents said it is valuable to have a private online community and 74% said the content is useful. In addition, 73% indicated they share the information with others. These forms of experience sharing are powerful tools to help producers prepare for these three important changes.”

Seats for the webinar are limited. Oldham encourages producers and others to register now at www.BeckAgLearningExchange.com.